B2B marketing ideas for commercial insurance products
If you run an insurance business, marketing is often an essential activity. Different marketing techniques work for different businesses, but here are a few that you may want to consider trying for your commercial insurance products. Make better use of LinkedIn Social media in general is not often considered ideal for getting B2B marketing leads. […]
Why doesn’t my ‘phone ring anymore?
For a lot of traditional insurance brokers, time seems to have stood still and the reliance on the phone has seen customer retention and new customer acquisition rates drop like a rock. In the good old days, (not that long ago either) people would ring you for a quote. They would find you in the […]
Twitter marketing ideas for insurance brokers
Twitter is a fantastic marketing tool for businesses in many industries. But what about insurance? Sometimes insurance businesses feel they are not suited to social media marketing. However, there are many ways you can use Twitter to improve your marketing. Here are a few ideas to get started. Share your blog posts One of the […]
The questions you should be asking your marketing company
I recently spoke at a small gathering of insurance professionals about online marketing and during the Q&A session at the end, it dawned on me that: there are companies who are heavily reliant on their marketing agencies yet they are not really sure what they are paying for or what they are going to get. […]
Facebook marketing for insurance companies
Facebook is by far the largest social network. It includes users from every demographic and every background, which is why you are almost certain to find your target audience active on the site, no matter what sector you are in. This is the same if you operate in the insurance industry. But how exactly should […]