5 types of content your website needs to be successful
Success with content marketing means more traffic, a lower bounce rate and more conversions. If you want to enjoy this kind of success for your insurance business, you will need to regularly publish high-value content. But which types of content will boost your success? Infographics Infographics are an ideal option for insurance businesses and they […]
3 top lead generation ideas for your insurance business
Lead generation is essential for online businesses, especially in the competitive insurance industry. Your aim is to get as many targeted leads as possible, and this may involve getting people to sign up to your email list. So how do you go about generating leads? There are many techniques you could use, and here are […]
Document-driven content to boost lead enquiries
If you want to work on your inbound marketing to generate more traffic and sales, you need to plan and document your marketing strategy carefully. Although this will involve more work at the outset, it will provide you with a clear sense of direction, and it can help you to save a lot of time […]
Insurance content marketing in 2019
There are many reasons why you should be using content as a significant part of your marketing strategy this year. Content helps: educate your potential customers; engage with potential customers on the platform of their choice; position you as an authority within your industry; generate traffic to your website from multiple sources. But what kind […]
Making the switch to commercial lines
Simply changing your marketing and sales messages from personal lines to commercial is not going to help drive you any more business. While insurance is insurance, commercial insurance will involve a lot more hand-holding, and with online marketing, you need to make sure that you maximise the effectiveness of your web processes to ensure you […]