Adding unique content to any website is one of the most important components you can have to attract new business, visitors and search engines to your website. With insurance websites, providing access to the most up to date news and insurance content will be a great way to attract new clients and business to your website.
Stuck for insurance content ideas for your website?
Here a small selection of content ideas you could add to your website to beef it up. The more unique content you have, the more likely it is that the major search engines will come and visit. Think of it this way, the more unique pages you have, the more salesmen you have out there attracting new clients and new opportunities to your business.
- Article archive
- Press release archive
- Tip sheets and downloadable guides
- Product pages
- Latest news both about your company and about your industry
- Examples and testimonials – written, video or audio
- Product legislation information by product
- A Blog – client, company or industry focused
With all content make sure you write for the customer first and search engine second. While search engines are important to get you noticed, there is really no point driving people to these pages only for them to switch off and go elsewhere.
Other insurance content ideas include interactive content. While search engines may not be able to index and rank it, if it is a useful addition for a visitor, then you really must consider adding it. Tools are a great way to drive engagement and keep visitors on your site, especially if you have something no one else does.
- Calculators
- Quotation systems
- Video and audio files (video blog or podcast)
- Searchable databases of contacts or useful information
As you can see, there are a huge range of ideas for content. The main drivers must be to create unique sought after content that is engaging and gets other people talking about it and linking to it.
