Using Social Media for Web Content Ideas
There are a number of ways businesses can use Facebook, LinkedIn and Twitter to help to grow their revenue directly but today I want to talk to you about using it indirectly – to give you content or press release ideas to help grow your business. Questions You can simply ask questions. What are people […]
Investing in Microsites
Micro sites or mini sites are a good way to take a profitable offshoot of your main business and build a totally focused site of around 5 – 10 pages. What are the benefits of this? Well micro sites allow you to branch out and create something totally focused on a single topic. For example, […]
Using Gravity Forms to build your lead generation engine
Lead generation is one of the most important practices for any business operating online. If you run an insurance or finance business, you will need to generate a consistent stream of leads in order to make sales. One of the most important features of your website is the contact form. By setting up a professional, […]
Building a Mailing List
One of the key things touted online is the benefits of building a mailing list for your business. While it is easy to say, these days with so many companies asking for email addresses, people are no longer as willing just to give you their email address for nothing, they want to trade it. Give […]
PPC optimisation tips
We do a fair bit of Adwords and PPC for clients and we still see a few of the same issues appear when we first take on existing accounts that aren’t working as well as they could be. So here are a few ideas to help boost the effectiveness of your PPC campaigns. Take time […]