We all know how important online marketing is. But how do you know how successful your activities really are?
If you are carrying out any online marketing, it is important to track your activity. This will allow you to find out what you are doing right and what you are doing wrong, and you can then make better decisions to make improvements.
There are a number of marketing reporting tools that you can use to help you, and here are a few of the best.
Google Analytics
Google’s free analytics suite is one of the most useful tools that you can use, no matter how large or small your website. You can use it go get access to a vast amount of data, including:
- where visitors are coming from;
- what actions they are taking when they arrive;
- the most popular pages and blog posts of your site;
- conversion tracking, which you can use to find out how many conversions you make over a period of time;
- the annotations feature, which you can use to make notes of when you make changes to your marketing activities so that you can clearly see the effect these have;
- information on your social activities, including which social platforms are sending the most visitors and how those visitors engage with your site.
These are just a few of the features that you can use with Google Analytics, take advantage of them to make better decisions on your future marketing activities.
Email statistics
Email marketing is popular for many reasons, one of which is the ability to track the activity of the emails.
If you use a service like Aweber, you can get access to detailed statistics that can provide you with essential feedback on how your emails are performing. For example, you can find out the open rates, the click-through rates, the conversion rates and more, and this can all help you with your future emails.
PPC statistics
If you use PPC ads to market your website, you can track the success of your ads. For example, if you use the AdWords platform, Google provides many tools that allow you to track how many clicks each ad is receiving, how many conversions it leads to and even how many phone calls it generates.
You can also split test your ads to find out which are the most successful, and you can then constantly tweak your ads to improve their performance.
Google Webmaster Tools
This is another free tool provided by Google, and it provides a useful way to understand how Google sees your website. For example, you can use it to find out which pages are showing up in the search results, the keywords that you rank for, the amount of inbound links you have and more. You can then use this information to provide more insight into your marketing activities.
Use marketing data to make better decisions
You can get access to a lot of information available using tools like those mentioned above. These will allow you to review the data and make better decisions for your future marketing efforts in order to get better results.
Make sure you are using the tools available to you, and try out as many as you can to find out which work best for you. There are others available that require payment, and you may want to try these out as well.
