Success with content marketing means more traffic, a lower bounce rate and more conversions. If you want to enjoy this kind of success for your insurance business, you will need to regularly publish high-value content.
But which types of content will boost your success?
- Infographics
Infographics are an ideal option for insurance businesses and they have many benefits as a form of content. You may have lots of data that you want to use but you don’t know how to turn it into compelling content, and this is a great option.
Infographics provide you with the perfect way to put your data into an appealing visual format. These get shared and they build links back to your site, making them an excellent form of content.
They have been around a while but they are still going strong – and that’s because they work. So try using them yourself.
- How-to guides
How-to articles are popular because people are always looking for answers online. At Speedie Consultants, this is one of the types of content we recommend publishing regularly. Can you provide people with the answers they are seeking about your insurance products?
The answer is probably yes, so create guides to help people. Make sure you insert relevant keywords so they can get found, and make your guides really comprehensive. One idea is to find out what the competition has done and then go one better.
- Videos
Many people like visual content, and although text is still the most important form of content, videos are growing in popularity. Some people simply prefer watching videos to reading articles, so consider creating videos to get more traffic.
Make your videos high quality. Buy a camera especially to create them, or simply use your smartphone, and then edit them using dedicated software. The more professional you make them, the more trustworthy you will come across.
Then simply create a YouTube channel and publish a video once a fortnight or more. Link the videos to your website, and you can start to drive more targeted traffic.
- Case studies
Case studies are another good option for content. Create a section on your site dedicated to these, which are essentially elaborate testimonials, and you can show your visitors how you solved a problem.
Contact customers and ask them if they were happy with your products or services. If they say yes, ask if they would be happy to appear in a case study. These can be a powerful form of social proof, and they show prospects that other people trust your business.
- Interviews
Interviews are another ideal way to create content for your audience. They come in many forms, and you could include interviews with industry experts, you and your staff, your customers and other people related to the industry.
You can create a video interview, an audio interview that can be downloaded and listened to as a podcast, and even a written transcript and publish it as a blog.
Use these content ideas and more
These are all important forms of content for websites if you want to be successful, but there are many other types you could use including memes, podcasts, ebooks and lists.
Experiment with different options and try out a range of content and see which work best for your business.
