Nearly everyone is using Facebook daily to access the Internet, research products and stay in touch with friends and family. This gives all companies an opportunity to reach out to potential customers on a platform you know they will be using – constantly.
This can be done in a number of ways. Building a company page, building and growing a related community (we have built award winning insurance communities on Facebook) or simply paying for advertising. And within advertising there are a ton of different options to drive traffic.
Whatever way you decide to promote you business, you will find a lower cost way to drive traffic to your business than other traditional marketing methods by using Facebook.
The advantages of Facebook over Google as a traffic tool include:
- Typically lower cost leads
- Traffic is based on client persona so you are targeting actual people
- A wide range of targeting options
- People spend more time on Facebook than they do on Google
- Facebook is more mobile friendly
- You can choose B2C or B2B audiences
If you have not considered advertising your business on Facebook, then now is a great opportunity to take the plunge.
There are also direct leads options so you have drive leads straight from Facebook mobile users into your CRM via a bridging tool such as Leadsbridge. We are working with a number of clients using Facebook ads to drive very niche low cost leads.
If you need support and any advice please feel free to get in touch
