Twitter is a fantastic marketing tool for businesses in many industries. But what about insurance?
Sometimes insurance businesses feel they are not suited to social media marketing. However, there are many ways you can use Twitter to improve your marketing. Here are a few ideas to get started.
Share your blog posts
One of the simplest Twitter marketing tactics is to post links to your most recent blog posts along with some descriptive content.
You may put a lot of time and effort into your blogs, and you want to ensure that as many people as possible read them. Twitter can help you to reach a wider audience, and your followers may share your content with their own followers if you provide them with value.
Get ideas for content
You can also use Twitter to simply research ideas for your own content. Twitter is the perfect place to find out what is going on in your industry, so follow other influential people in your industry and keep up with all that is going on.
Curate content
As well as sharing your own content on Twitter, you can use it as a content curation tool. Curating content is less time-consuming than creating your own, but you can still provide real value to your followers through sharing content.
Network with other insurance professionals
Networking is part of marketing, and you can use Twitter as a way to keep in touch with other professionals in the industry. Share ideas and resources with them, and you could find that they become an important part of your network.
Provide customer service
You can use Twitter to provide customer service by answering questions from customers and potential customers. By doing this, you are making it convenient for people to use the communication channel that suits them best.
It will also show to other people using Twitter that you care about your customers and potential customers, making it a good marketing opportunity.
Advertising
Reach out to targets using advertising on Twitter. The social network provides users with the ability to send highly targeted ads so you can reach the right people and ensure your content gets in front of them.
Retargeting (or remarketing) options are also available on the site, and you can find out more at the Twitter site here. You can use the website tag for remarketing, and this will provide you with a code snippet that you place on your site.
Using this, you can then reach out to people on Twitter who have visited your website in the past but perhaps filled out a quote without making a purchase.
Get more from your Twitter account
Try to think of Twitter as more than just something you think you should have, and start taking full advantage of it as a powerful marketing tool.
As an insurance business, you can use Twitter to give your online marketing a significant boost. So analyse the options available to you, and start taking advantage of it today.
