When you start marketing your insurance business online, it won’t take long to find out that publishing content is one of the most important things you can do.
However, many businesses start off by limiting their content to written blogs and articles.
There is nothing wrong with written content, but it is often a good idea to mix up the type of content you create and publish. And one of the best forms of content you can create is videos.
There are many benefits of creating your own videos, and here are some of the ways you could start using video marketing for your business.
Interviews with experts
Interviews are an excellent idea when you start making videos. Interviews could be with you, a member of staff or an insurance expert who does not work for your company.
Interviews provide people with expert information on important issues, but they also do more. They help to build trust in your brand and show the human face behind the business, making them especially useful.
Speak directly to your audience
As well as filming interviews, you could also simply speak to your target audience yourself and film it. If you have an idea for a blog post, rather than writing it down, talk about it and film it instead.
This way, you can make your content accessible to people who might otherwise not want to read about the same topic.
Q&A sessions
One idea for creating useful videos is to run a Q&A session. For example, you could ask your blog readers or social media followers to send in their questions, and you could then create a video of you answering them.
People like to use businesses that are experts, and this is an excellent way to show that you are an expert in your niche.
You could create 10-minute videos where you answer a number of questions. Alternatively, you could create a short video for each question and publish it once a week.
This way, you are providing useful information in an accessible format. You could also have a constant stream of ideas as people keep on asking you questions.
Places to publish your videos
You have a number of places to publish your videos when you start producing these as part of your marketing. The best place to start is often YouTube. By creating a channel here and uploading all your new videos, you can build a presence for your business on the platform.
This is a good idea because YouTube is actually the second biggest search engine, so you may find that your targets start to discover you through YouTube instead of Google.
You can then embed your videos directly into your website so you could use them in your blog posts or on your home page or product pages.
You could also publish your videos on other video-sharing websites and on your social media pages. There is no limit, so try out a number of places and see which work best for you.
Use videos in your marketing
These are a few of the ways that you can start to use videos as part of your online marketing strategy. However, there are of course many other ways that you can make use of videos online, so experiment with this format and see if you can drive more targeted traffic to your site.
