If you provide telephone quotes for your insurance, getting the phone to ring is important. You may provide online quotes as well, but it is often a good idea to offer both because some people will always prefer to speak to someone when making a purchase.
So how can you get your phone to ring more by using the web?
Display your telephone number clearly on your website
Getting your phone to ring using the web involves making your telephone number prominent on your website – and if you can provide a free number this is even better. Display it on every page on the header, and remind visitors about your number somewhere on every page if you can.
As well as displaying the number, you could have a button that visitors can click on to call you via Skype. If they are using a mobile phone to view your website, you could incorporate the option to call you directly from their phones with the click of a button.
Never make visitors have to search for your number – or any of your contact details for that matter.
Use the search engines
Many people will look for insurance using the search engines, and hopefully your website will be showing up high in the list for relevant keywords.
If you use PPC advertising, you can get your site to appear on the first page instantly, and you can incorporate your telephone number directly into your ads.
Google Ads has a call extension service that allows you to put a ‘Call’ button into your ads. You can also track the calls and find out which ads are generating the most calls, and you can even turn off the call feature when you are not available to take calls.
Banner ads
You can use banner ads to display your number clearly wherever they appear online. People who see the ads browsing on a computer will know that this is the best way to contact you. You could even allow mobile users to simply click on the ad to make the call, which is a feature provided by some ad networks.
Email marketing
Email marketing can be another easy way to encourage more calls to your company. At the start of the email, make your number clear at the top, or include it in your call to action at the end of the email.
Many people open emails on their mobile phones, and if they can call you directly from within the email with a click then this could encourage more calls.
Get more phone calls starting today
Make sure you are taking full advantage of phone calls for your insurance business. These are just a few ways that you can make sure more people see your telephone number and call you for a quote, so use them all to enjoy better results.
Always make sure your phone number is easy to find no matter where it is, and this goes for your offline marketing as well as online.
